How to establish your nonprofit’s authority through content curation

This blog post originally appeared on Nonprofit MarCommunity.


Photo Credit: hjl via Compfight cc.

If the proliferation of information available in today’s world leaves you feeling like you’re staring at a television set with black and white dancing static in front of you, you’re not alone. Ever since the term ‘information explosion’ was first coined, and linked to the online world, we’ve been trying to find shapes, clarity and meaning in the static. Or, at the very least, find the latest side-splitting animated gifs about the nonprofit sector. In all seriousness, as much as it can be a challenge to deal with the dancing static around us, there’s an opportunity here for many charities and nonprofits to differentiate themselves by acting as managers and organizers of information.

Content curation is nothing new. It’s a practice long associated with libraries, museums, galleries and other institutions for hundreds of years. In its current context, there are a number of definitions available about what content curation is. One of my favourites, from a marketing communications perspective, is from Content Rules, where authors Anne Handley and C.C. Chapman describe content curation as, “…the act of continually identifying, selecting and sharing the best and most relevant online content and other online resources on a specific subject to match the needs of a specific audience.”

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National Summit: The Social Media Story

This post also appeared on Blog @ Imagine Canada and TechSoup Canada.

The National Summit for the Charitable and Nonprofit Sector, co-hosted by Imagine Canada, Community Foundations of Canada, Philanthropic Foundations Canada and the United Way Centraide Canada, brought together a network of more than 500 sector leaders in our nation’s capital from November 28 to 30. Everyone rolled up their sleeves to focus on some of the most important sector related issues. Delegates, speakers and all involved couldn’t ignore the buzz and excitement that permeated the event over those three days.

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