How to establish your nonprofit’s authority through content curation

This blog post originally appeared on Nonprofit MarCommunity.


Photo Credit: hjl via Compfight cc.

If the proliferation of information available in today’s world leaves you feeling like you’re staring at a television set with black and white dancing static in front of you, you’re not alone. Ever since the term ‘information explosion’ was first coined, and linked to the online world, we’ve been trying to find shapes, clarity and meaning in the static. Or, at the very least, find the latest side-splitting animated gifs about the nonprofit sector. In all seriousness, as much as it can be a challenge to deal with the dancing static around us, there’s an opportunity here for many charities and nonprofits to differentiate themselves by acting as managers and organizers of information.

Content curation is nothing new. It’s a practice long associated with libraries, museums, galleries and other institutions for hundreds of years. In its current context, there are a number of definitions available about what content curation is. One of my favourites, from a marketing communications perspective, is from Content Rules, where authors Anne Handley and C.C. Chapman describe content curation as, “…the act of continually identifying, selecting and sharing the best and most relevant online content and other online resources on a specific subject to match the needs of a specific audience.”

Continue reading

Perception and trust: can marketing communications help with public trust in charities?

This blog post originally appeared on Nonprofit MarCommunity.

Perception. It’s a reality many nonprofit marketing communications professionals face in their strategy development and day-to-day work. How our organizations are perceived by our donors, funders, media, and other stakeholders shape our marketing, communications and fundraising efforts. Perceptions are the result of a process by which individuals interpret the information from the world around them, selecting what is important to their needs, values and desires. In general marketing terms, it affects purchasing decisions and overall consumer behaviour.

In the nonprofit marketing communications world, it affects our earned income efforts (products and services), donations and funding, organizational branding and much more. This is why, as MarComm professionals, having access to research on the opinions about charities and the issues affecting our charities is of the utmost importance.

Continue reading

National Summit: The Social Media Story

This post also appeared on Blog @ Imagine Canada and TechSoup Canada.

The National Summit for the Charitable and Nonprofit Sector, co-hosted by Imagine Canada, Community Foundations of Canada, Philanthropic Foundations Canada and the United Way Centraide Canada, brought together a network of more than 500 sector leaders in our nation’s capital from November 28 to 30. Everyone rolled up their sleeves to focus on some of the most important sector related issues. Delegates, speakers and all involved couldn’t ignore the buzz and excitement that permeated the event over those three days.

Continue reading

Season’s Greetings

Dear Friends,

This year my holiday greeting comes to you in electronic format as I’ve decided to forgo sending traditional paper cards. Not only does this save a tree branch but it is also an opportunity to do something a bit more meaningful on behalf of my family and friends. In lieu of sending cards I have made donations to the Canadian Cancer Society and the World Society for the Protection of Animals (WSPA). These are just a couple of charities whose missions I strongly support.

Continue reading

Volunteer for the Love…

This recent article, Volunteer and You Might Find Your Soul Mate, posted on CNN caught my attention. First, as it relates to my career in the nonprofit sector. I like to stay up-to-date on the various reasons and motivations of why people give back to charities and nonprofits. Second, as a single female active on the dating scene.

On March 21 I attended a wonderful event in Toronto called Timeraiser. The Timeraiser is part volunteer fair and part silent art auction where, rather than money, you bid a number of hours you are willing to volunteer for an organization of your choice over the next 12 months.

Continue reading

Volunteer and Get Great Artwork for Your Wall


I am looking forward to attending my first Timeraiser on March 21 in Toronto. I love art and helping communities is part of my personal mission. So, for those of you that don’t know about Timeraiser and their events, read on to find out how you can help some great causes with your time and expertise and get some great artwork for you wall while you’re at it. Plus I hear it is a fantastic party!

Continue reading